The Walt Disney Company
About the job
ABOUT THE ROLE:
We are looking for a skilled Key Account Manager to oversee the relationships of the company with its most important clients across a marquee set of sports properties for Star Sports. You will be responsible for driving revenue within a set of key accounts through the sale of FCTs and customized integrations, maintaining long term key customers by comprehending their requirements and exploring avenues for increasing the wallet share of our clients.
CONTEXT:
Star Sports being the largest sports broadcaster in the country is a true home of sports with a diverse high impact portfolio comprising of marquee properties such as the Indian Premier League, ICC World Cup, Pro Kabaddi League, English Premier League, BCCI Cricket, etc. In this individual contributor role, you will leverage your market intelligence and relationships with clients & agencies to drive revenue through deals and integrations which result in long term associations and increased wallet share with our key clients.
KEY RESPONSIBILITIES:
Exhibit strong ground sensing ability and market intelligence around client businesses and categories, upcoming product and service launches, genre & season-wise advertisement patterns and media mix, target audience, marketing & business objectives of clients through market research and leveraging networks
Display a thorough understanding of the product, its distinctive strengths, content and positioning to leverage for pitch impact and aligning the right client / campaign with the right property
Develop an understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
Create effective and customized sales pitches leveraging inputs from market intelligence and internal teams such as Customer Analytics
Add value to sales pitch conversations by gauging specific business and branding objectives of clients and unarticulated client needs to explore opportunities for customized brand solutions and integration
Play an integral part in increasing client wallet share and generating new sales that will turn into long-lasting relationships
PERFORMANCE MEASURES:
Achievement of the assigned target
Driving the pricing agenda
Event Monetization
QUALIFICATIONS:
Minimum Qualification: MBA/PG (Premier Institutes preferred)
With at least 4-5 years of post-qualification experience
KNOWLEDGE AND SKILLS:
Market Intelligence & Business Awareness
Relationship Building & Networking Ability
Knowledge of ad sales and relationships with agencies / clients is preferred and will be an advantage
Communication & Presentation Skills
Problem Solving Skills
Client Servicing Orientation
Analytical Approach
Knowledge of sales planning, branding, analytics, marketing fundamentals
PERSONAL ATTRIBUTES:
Proactive & Enterprising
High on Collaboration
Strong sense of Accountability & Ownership
Ability to drive objectives with minimum supervision
About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.
With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of storytelling, innovation and an unwavering focus on delivering to the expectations of our audiences.
