Search Engine Optimization Specialist Full Time

About the job
About Okto:

Okto is a mobile app with the vision to provide Web3 opportunities easily accessible to you. Okto has built an easy-to-use interface for anyone to explore vetted DeFi investment opportunities and earn passive income on their crypto holdings. With its keyless, self-custody Web3 wallet, Okto provides secure access to DeFi services while eliminating the hassle of securing your funds.

At CoinDCX, we firmly believe that decentralization is the way forward and have developed our newest offering, Okto, to enable every user to become a part of the decentralized economy. Decentralization empowers individuals to retain control of their assets while maintaining privacy, and Okto is here to make that possible for you.

Coming soon on Okto:

1) Earn opportunities

Finding earning opportunities in DeFi with the optimum risk evaluation is difficult for users

2) Non Fungible Token (NFT)

Launching NFT for users to own assets like collectible, gaming items, domain names. Digital art and many other items backed by a blockchain.

3) Decentralized Applications (DApps)

Allowing users to enter the DApps ecosystem with apps like OpenSea, Uniswap, PancakeSwap, Oasis App etc.

Who you are

You’re passionate about everything Crypto and Web3.0
You take ownership and have a thirst for excellence with an impact driven and result
oriented mindset.
You grow while helping others grow with you
You thrive on change, have attention to detail and passion for quality
You love exploring new ideas to build something useful and are always curious to learn.

What you will do

Extensive knowledge and experience to confidently articulate recommendations across relevant SEO areas such as
Technical – Strong technical expertise of Wordpress, Ghost, & other CMS platforms
On Page Optimization – Meta Data, internal links, content strategy, and site architecture
App Store Optimization – ASO best practices, app store algorithms, effective strategies for growing app installs via search
Off Page Optimization – backlink-building strategies for the website and mobile app to increase visibility and drive results
Youtube SEO – End to end SEO led content strategy for Youtube search engine along with creative keyword focused titles, descriptions, & other SEO checks.
Understanding the core needs of users & building evergreen highly engaging content along with a well rounded distribution strategy.
Research for new content categories/buckets to improve search visibility across different marketing channels (Website blog, Youtube)
Maintain a list of primary and secondary keywords for top hub-spoke and cluster themes and refine the same on a monthly/quarterly basis.
Monitoring daily performance metrics to understand organic search performance and identifying growth opportunities for core crypto and DeFi keywords.
Stay up to date and actively engaged with the ever-evolving search landscape of the crypto and DeFi industry to identify organic content opportunities.

What you’ll bring

Interest about the Crypto & Web3 Industry (Prior-Knowledge/Experience is a plus)
Strong independent strategic thinker who is creative, analytical, and results-driven with a strong bias for action
2+ years of experience in SEO (On page + Off page+Technical+ASO)
Advanced knowledge of SEO tools like GA, GSC, Ahrefs, Semrush, Data Studio, ScreamingFrog, Play console, etc
Ability to manage workload and thrive in a fast-paced environmen
Excellent communication & organizational skills: strong verbal and written communicator, a great partner to engineers and other teams, and able to execute projects independently.

What’s in it for you

Unlimited Wellness Leaves
Personalised Mental Wellness & Caregiving sessions by Experts
Recharge and Rejuvenate through team outings
DYOB – Design your Own Benefit
Linkedin Learning