Marketing Automation Specialist

Riverbed Technology

About the job
Power of WE

Riverbed transforms data into actionable insights and accelerates performance so organizations can deliver a seamless digital experience and drive enterprise performance. Riverbed is the only company with the collective richness of telemetry from network to app to end user, that illuminates and then accelerates every digital interaction. Riverbed offers two industry-leading portfolios: Alluvio by Riverbed, a differentiated Unified Observability portfolio that unifies data, insights, and actions across IT, so customers can deliver seamless, secure digital experiences; and Riverbed Acceleration, providing fast, agile, secure acceleration of any app, over any network, to users anywhere.

Together with our thousands of partners, and market-leading customers globally – including 95% of the FORTUNE 100 –, we empower every click, every digital experience.

Position

We are seeking an experienced and detail-oriented Marketing Operations Specialist to oversee the execution and delivery of our marketing campaigns and initiatives, ensuring they are completed in a timely and accurate manner . You will have an opportunity to further develop our marketing automation systems through thoughtful collaboration with your peers and identification of proactive, relevant optimization opportunities throughout our business processes.

What You Will Do

Manage list imports and data validation to ensure data completeness and accuracy.
Support lead scoring and nurture campaigns development and execution.
Optimize templates for list import, emails, landing page, and campaign execution programs (Marketo) .
Collaborate with other Marketing Ops team members to develop and optimize processes for campaign execution, list import, reporting, data validation, and project intakes.
Lead onboarding of new marketing team members on processes and templates
Conduct A/B testing on various elements of campaigns to optimize content, design, and messaging for maximum effectiveness
Develop training guides, presentations and other documentation to support the efficiency and enablement of the greater marketing organization

What Makes You An Ideal Candidate

BA/BS degree in Marketing, Business, Computer Science, or other quantitative field s preferred .
Proven experience as a Marketing Automation Specialist with a focus on Marketo , Marketo certification preferred
Proven experience with S alesforce , with understand ing of key S alesforce objects as they relate to marketing use cases
HTML/CSS coding knowledge is preferred .
Excellent grasp of best practices for email marketing and design .
Knowledge of data segmentation, dynamic content, and email measurement
3+ years of experience with track record of increasing responsibility .

What We Offer

Our employee benefits including flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives are some of the reasons why we have had great success in bringing in new talent. In addition, our global employee wellness programs are crafted to support the physical, emotional, and financial well-being of our employees.

Benefits & Perks vary by Country. To learn more CLICK HERE

Why Join Riverbed

With a 20-year history of innovation, Riverbed is agile, yet proven, and we are disrupting the market with differentiated solutions that enable our customers to deliver secure, seamless digital experiences and accelerate enterprise performance While we are a ‘customer-first’ company, we are all about our people with a shared commitment to creating a global impact. We bring our best selves to work and pursue excellence, trust, and respect for one another. We welcome diversity and value and encourage transparency and open communication throughout the company. We strive to be an inclusive, fair, and enjoyable workplace for our people globally and care about their wellbeing. We are committed to our people, partners, and customers while supporting the communities where we work and live. It’s the Power of WE that binds us together.

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