Content Marketing – Malayalam Full Time

About the job
Disney+ Hotstar is the fastest growing entertainment brand in India with one of the largest subscription services in the country, and millions more accessing quality entertainment that’s available free. Over the past six years, Disney+ Hotstar has been instrumental in shaping how Indians consume their favourite content, migrating audiences at scale from television to a device of their choice.

TEAM GOAL

We serve high quality content to millions of consumers across millions of devices, all of which is constantly evolving and changing. As we keep scaling, we will grow our user base of paid as well as freemium users through impactful, data-driven and creative marketing. As a Content Marketing Manager, you’ll be overseeing the promotion of Malayalam language Movies and developing and managing the marketing campaigns for the same.

Your Key Responsibilities
Leading and building best-in-class content marketing campaigns for Malayalam language Movie releases on Disney+ Hotstar – Direct to Digital and Post-theatrical titles, to build high ITW (intent to watch) and ITS (intent to subscribe)
Work cross-functionally with Social, PR, Digital, Creative Communication and Platform teams to develop marketing creatives and ideas
Collaborate with Production houses and Talent to build and execute campaigns that build massive buzz and makes our titles and platform stand apart in a crowded market
Lead the campaign strategy and development workflow to deliver campaign goals
Measure the performance of movie marketing campaigns and make timely adjustments to improve the marketing outcomes and making the relevant recommendations to improve our promotion strategy
What To Bring
Experience between 7-9 years in content/brand marketing in media/ OTT/ fast-paced consumer focused business and growing a social audience
Experience in building strategic and creative consumer marketing campaigns for the South Indian audience, preferably with a background in entertainment (Subscription/TV and/or film) or worked at a top innovative brand, advertising or media agency with an emphasis on Content Marketing or Social Media
Passion towards Malayalam content and digital entertainment
Can speak and understand Hindi/English + at least knowing one South regional language is extremely preferable (Malayalam)
Editorial mindset that seeks to understand what audiences consume and how to create it
Strong knowledge of digital ecosystem, current marketing trends in media consumption, marketing opportunities
Native understanding of digital with an emphasis on social, video & display and an ability to tell stories through great ideas irrespective of the medium
OUR VALUES
We are customer obsessed
We are audacious in vision and action
We encourage honesty and open dialogue
We respect everyone and every point of view
We make objective and data-driven decisions
We believe trust and accountability go hand-in-hand
We invest in each other’s growth
We bring our A-game and nothing else
We take charge and get it done
THE PERKS
The glory. Almost too much responsibility
No dress code. Unlimited leave. A fun-life balance
A ticket on our rocket ship to the moon ??
Who We Are As An Employer

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Who We Are As a Company

We’re Disney+ Hotstar. The go-to destination for over 300 million users for everything from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars, National Geographic and Disney+ originals. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform that takes over the world wide web and the whole wide world.

#Non-tech