Assistant Manager

The Walt Disney Company

About the job
About the Role:

This is a revenue generation role where the incumbent will be responsible to sell our advertising solutions to media agencies and marketeers for Star Pravah & Pravah Pictures. The position holder will be responsible for maintaining relationships with a designated set of key strategic accounts and identifying new accounts to maximize revenue from them through sale of commercial time and branded solutions.


Star Pravah is our leading General Entertainment Channel in Maharashtra and is a critical part of any client’s plan in the state of Maharashtra. It is the top performing channel in the market with no close competition and hence contributes significantly in terms of revenues. Pravah Pictures is the biggest platform in Maharashtra movie premieres and boasts of a library of all recent hits. The role is very critical in achievement of regular revenues, identifying sponsorships, and monetizing Impacts, as well as having a complete hold over the portfolio / territory.

Key Responsibilities:

Strategic / Policy related KRAs

Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness
Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential
Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.
Build a strategy to derive maximum revenue for your accounts

Operational / Process / Technology related KRAs

Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns
Act as an ‘Account Manager’ rather than a ‘Seller’ by providing dedicated account management to develop and nurture strong long-term relationships with key accounts.
Business development to identify new clients

Financial Accountability / Commercial Impact

Accurate monthly revenue projections
Meet or exceed monthly/quarterly/annual targets
Achievement of CPRP benchmarks and high market share
Continuously identify opportunities for additional revenue sources through non FCT avenues – Brand Solutions
Continuously strive to identify opportunities to maximise revenue opportunities


MBA degree holder with 8+ years of sales experience

Personal Attributes:

Business acumen
Networking and relationship building
Learning agility
Analytical thinking
Result orientation

About Disney Star:

Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of storytelling, innovation and an unwavering focus on delivering to the expectations of our audiences.

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