Ad Sales Manager

Meesho

About the job
About The Team

Associate Business Manager/Ad Sales Manager supports Meesho’s advertisers in meeting their advertising goals. Our objective is to increase the share of wallet as advertising revenue from these suppliers. Based on the supply mix available on the platform, the sales team will generate sufficient demand. It will handle large accounts and customise requests for suppliers and support in placing campaigns. Its objective is to make suppliers successful by growing business via advertising and increasing advertising spending on the platform.

About The Role

We’re looking for a hands-on, detail-oriented, analytical, and highly-motivated person to help scale Ads in Meesho. Advertising is our flagship monetisation vertical, and it is the backbone of our monetisation strategy. We’re further strengthening our offering by continuously building ad offerings, better features in existing offerings, and improving targeting capabilities and shopper engagement.

What Will You Do

Manage day-to-day ad operations of the team and build process efficiency
Identify supplier problems, opportunities to increase advertising business and create new advertising solutions for the long-term success of the high-value advertisers in their portfolio
Create and improvise on existing workflows, drive advertiser activation and retention programs, influencing performance on various Meesho Ad products
Leading and motivating the team to deliver on business goals. Be accountable to meet business goals for their function
Work with the team to identify and implement solutions and pilots to drive process efficiencies and business goals
Proactively work to unearth advertiser problems and work on building potential solutions
Analyze week-on-week revenue trends and identify levers to unlock opportunities for ad adoption and spends
Ensure usage and adoption of advertising tools to capture all customer interactions
Enable the team to build a strong rapport with sellers to enhance the overall ads experience
Coordinate with Product, Analyst, Support and Seller onboarding teams for various projects

What Will You Need

Minimum 2 yrs of people management
Exposure to e-commerce, sales and advertising
Experience in data analysis, either professional experience or through your education
Experience in sales and marketing is preferred
Excellent communication and negotiation skills with the ability to face external and internal partners in a professional and mature manner, and a strong ability to handle objections
Desire to work in a fast-paced, challenging environment
Previous experience in account management or similar roles
Advanced computer literacy especially in Microsoft Office applications

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