About the job
About Global Tech.
Imagine working in an environment where one line of code can make life easier for hundreds of millions of people and put a smile on their face. Thats what we do at Walmart Global Tech. Were a team of 15,000+ software engineers, data scientists and service professionals within Walmart, the worlds largest retailer, delivering innovations that improve how our customers shop and empower our 2.3 million associates. To others, innovation looks like an app, service or some code, but Walmart has always been about people. People are why we innovate, and people power our innovations. Being human-led is our true disruption.
Team and Position Summary:?
At Walmart, we are committed to leading the business side of technology how we operate, measure success and enact change. This team focuses on that and also, areas such as strategic portfolio acceleration, cross-segment tech enablement, tech talent experience (TTX), portfolio foundations and technology business operations.?
As an Ad Operations Specialist, you will contribute towards monitoring, setting up of campaigns in WMC Owned and Operated platforms to ensure campaigns are executed flawlessly. The candidate will be knowledgeable in current SEO best practices and work with teams to setup and optimize all search ad content to increase performance. Understanding clients goals and objectives and ensure campaigns are setup to achieve these goals. Be the subject matter experts in ad serving platform/tools and work to continually optimize the platform usage and provide up to date best practices.
Work closely with internal teams to guarantee client satisfaction on both programmatic and direct campaigns
Manage day-to-day deliverables w.r.t ad campaigns across the company’s owned and operated properties as well as any external distribution platforms
Implement, monitor performance, and proactively surface opportunities including maximization or expansion of bid strategies.
Run periodic analysis to assess performance of bid strategies and make optimization recommendations.
Determine the appropriate bidding strategy and attribution model.
Review audience strategy, determine and recommend appropriate measurement models, and factor for key levers like device, brand versus non brand (structure), specific conversion types, etc.
Keyword research for both SEO and PPC campaigns and create and manage paid search ad campaigns
Regular analysis of all on-page attributes and provide recommendations based on SEO best practices for optimization. Create action plans around link building and off-page optimization.
B.E. or B.Tech. degree in Computer Science or another graduate equivalent stream
Candidate with excellent articulation and communication skill set
Excellent analytical skills with the ability to process large data sets and identify patterns of significance
Ability to navigate ambiguity or work with unstructured workflows and processes
3 – 5 years of experience in Ad Operations domain
Willing to work in rotational shifts, including PST hours
Strong familiarity with ad serving technologies, platforms and tools with hands on working experience
Hands on knowledge on at-least one ads tool Google Ad Manager, Google Ad words, Google Analytics
Campaign Optimization across Display/Search Platforms
Trafficking across Display/Search Platforms
Search Engine Optimization (SEO)
Walmart Inc. is an Equal Opportunity Employer By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions while being inclusive of all people.?
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